A note from Sandra
Welcome to another Content Sprint!
Can you believe we're already into Autumn? And Easter is only a few days away. I hope you had a fantastic Summer and enjoyed some well-deserved time with whanau and friends.
This year, I enrolled in a business coaching programme involving finding clarity in my business through a research project. The research will help me find out what makes my ideal client tick so I can tailor my services to help them.
Just as clarity is crucial for business, it is also a game-changer in writing. Is your writing clear? I have some tips for you.
Next month Earth Day is on 22 April. Planet vs Plastics is the theme, and the goal is to reduce plastic production 60:40 (60% by 2040). Earth.org has some ideas on how you can do your bit.
In this content sprint–
Clarity in your writing
Earth Day, 22 April 2024
Latest Blogs
What is new in content writing
Tips for clarity in your writing
Ensuring clarity in your writing is paramount. It's the difference between capturing your audience's attention and losing it. In my eBook, 'How to Write Better and Engage Your Customers', I delve into the importance of clear language to communicate your message effectively.
Here are some key tips to enhance clarity in your writing:
Embrace Active Language: Active voice injects vitality into your writing, making it more engaging and easy to understand.
Jargon-Free: Avoid jargon and acronyms. Instead, choose simple language that resonates with your audience. If you must use technical terms, provide clear explanations to ensure understanding.
Consistency is Key: Maintain consistency throughout your writing, from tone and style to formatting and terminology. Consistency fosters coherence and reinforces your message.
Proofreading: Always be thorough in proofreading to catch any errors or inconsistencies. Enlisting a fresh set of eyes or reading your work aloud can help.
Leverage Writing Tools: Use writing tools such as Grammarly and Hemingway. These tools enhance readability, eliminate grammatical errors, and streamline writing.
Earth Day - 22 April 2024
Only 16% of plastics and plastic packaging are recycled, so most end up in landfills, incineration sites, rivers, and oceans. Earthday.org aims to raise awareness about plastic’s harm to human and biodiversity health and increase research transparency.
EARTHDAY.ORG is committed to ending plastics demanding a 60% reduction in the production of ALL plastics by 2040. The theme, Planet vs. Plastics, calls to advocate for widespread awareness on the health risk of plastics, rapidly phase out all single use plastics. Join them to build a plastic-free planet for generations to come!
Blogs
What’s new in content writing
Accessibility website content
Do you know how to create accessible content for everyone, regardless of their abilities? We all know how frustrating having a difficult online experience can be. Well, this is magnified for people with disabilities. Your content must work for all these scenarios. Contented.com offers courses to help create content that is accessible to everyone.
Is it worth having a website for a small business?
Emily Rae Schutte's blog outlines 14 reasons every small business needs a website.
Let’s catch up for a coffee and a chat!
How can I help you?
Here are some ways I can help support you and your content strategy:
Communications planning - get tips from my blog post and video.
Website content - read my get-ready info to start or refresh your website.
Digital store - When you need help, check out the resources in my digital store.
Work with me 1:1 - chat over a virtual coffee to sort out your project. I’m taking bookings now.